Business Perspective (China Marketing and Planning Elite Forum)

Author: Luo Jianfa
Publisher:
Publish Date: 2005-10-01
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century and an outstanding textbook for the current Chinese local marketing and planning culture. It is based on the rich practices of numerous elites, summarizing, refining, and organizing the successful experiences in Chinese marketing and planning, condensing the insights of Chinese marketing and planning elites. It is a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum gathers original works, reflecting the innovative spirit of Chinese marketing and planning elites in the context of China's national conditions. It is committed to building a local Chinese marketing and planning culture system and holds significant guidance for the development of marketing and planning practices in Chinese enterprises. The works selected for the forum avoid empty preaching and are based on numerous famous Chinese marketing and planning cases, deriving rigorous marketing and planning theories and scientific methods. The forum does not resort to obscurity; it uses simple and fluent language to guide people into the realm of scientific marketing and planning, allowing them to receive education while enjoying the experience. Although the forum is a collection of theoretical works, it lacks the rigidity of theory. It is an engaging and lively textbook for marketing and planning personnel to learn about China's market economy and marketing and planning theories.