Marketing New Road (China Marketing and Planning Elite Forum)

Author: Peng Shijin
Publisher:
Publish Date: 2006-01-01
Features: The "China Marketing and Planning Elite Forum" compiles the classic works of Chinese marketing and planning in the new century, serving as an excellent textbook for the current Chinese local marketing and planning culture. Rooted in the rich practices of numerous elites, it summarizes, refines, and organizes the successful experiences of Chinese marketing and planning, gathering the profound insights of China's marketing and planning elites. It is a practical guide for developing China's market economy. The "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. It gathers entirely original works, reflecting the innovative spirit of Chinese marketing and planning elites based on their research of the national conditions. It is committed to building a local Chinese marketing and planning cultural system, holding significant guiding significance for the development of marketing and planning practices in Chinese enterprises.