Winning Sales Bible

Author: (Japan) Takahashi Koshiji
Publisher:
Publish Date: 2006-05-01
Features: This book authentically records the author's 12-year journey from reluctantly engaging in marketing work to enduring hardships and securing an order, eventually becoming the best salesperson, and finally falling in love with marketing. Combining these personal experiences, the author provides a detailed and comprehensive introduction to his insights and successful experiences in the marketing process. Many of the issues mentioned in the book are universal in marketing work; many of the author's feelings will surely resonate strongly with marketing readers. By reading this book, readers can gradually understand the essence of marketing work and, through practical application, find their own unique marketing approach, thereby rapidly improving sales performance! The book elaborates on management theory, management techniques, and management tools from three aspects, revealing the winning marketing methods for service industry managers. The book is clearly positioned, perfectly combining theory and practice, commonality and individuality, philosophy and case studies, leaving inspiration, sparking further discussion, and provoking deep reflection.