Automotive Sales - Differentiated Marketing Strategies and Technologies

Author: Li Xinyu
Publisher:
Publish Date: 2006-04-01
Features: This book provides a comprehensive explanation of factors influencing car sales, the practical significance and technical principles of differentiated marketing, as well as skills and methods that are close to real-world scenarios and have practical value. It covers topics such as the selling points of car brands and differentiated marketing, the selling points of car products and differentiated marketing, and the selling points of car services and differentiated marketing. This book is suitable for managers at all levels of automotive manufacturing companies, sales departments, 4S shop managers, sales staff, customer service personnel, and readers with an interest in automotive products.