Author: [British] John Watermore, translated by Zhu Li, reviewed by Chen Ran
Publisher:
Publish Date: 2004-04-21
Features: This book is not only suitable for obvious innovative industries such as advertising agencies or pharmaceutical research and experimental studies, but the principles and theories discussed in this book also apply to all industries, including the one you are in. This is because a nation's wealth depends on the creative potential of all its citizens. As John once said, "As a leader, his task is not to impose greatness upon people, but to unleash it, because greatness already exists."
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