Build Real Estate Sales Elite

Author: Huang Wei
Publisher:
Publish Date: 2006-05-01
Features: This book integrates the practical expertise of over 100 real estate enterprises, serving as a reference for training employees for more than 1,000 real estate sales managers and directors. It is revered by over 5,000 real estate sales elites as a professional classic. The book is divided into two parts: the Basics and the Advanced.
The Basics section starts with the fundamental theoretical knowledge of real estate sales personnel, explaining basic concepts, foundational knowledge, the general process of real estate sales, guest etiquette, conventional sales techniques, handling client questions, and payment calculations. The Basics aim to help you solidify your foundation and lay a solid groundwork for achieving your goals.
The Advanced section will help you quickly improve your qualities to possess the traits of a real estate salesperson, understand the 14 key perceptions of real estate sales personnel, master the five golden steps of successful sales, gain insights into customer buying psychology and behavior, and learn the tricks to solving difficult problems. The Advanced section aims to pave a shortcut for you on the path to excellence.