He Xuelin's Big Plan: How Giant Shi Yuzhu Stood Up - The Strategy and Tactics of Nao Bai Jin

Author: He Xuelin
Publisher:
Publish Date: 2002-01-01
Features: The poor, Shi Yuzhu, from a billionaire to having nothing; the rich, Shi Yuzhu, from having nothing to becoming a billionaire. An economist and one of China's top ten marketing planning experts reveals the secrets. The mystery of Shi Yuzhu's rise, the mystery of the fall of the Giant Group, the mystery of Naobaogin's wealth accumulation, the warning for successful people, the enlightenment for those who failed, and the motto for entrepreneurs. An in-depth look at Shi Yuzhu's comeback, the secrets of Naobaogin's wealth revealed, a rare case in the history of the world economy, and valuable lessons from the rise and fall of Chinese private enterprises. A book that can change your life. Among Chinese enterprises and entrepreneurs, Shi Yuzhu and his Giant Group are the only ones to have experienced a complete cycle of a major rise, a major fall, and then another major rise. They are the living specimen of Chinese enterprises and are rarely seen even in the long history of the world economy. Analyzing them should be a classic teaching case in MBA classrooms in China and even around the world, becoming an object of exploration for entrepreneurs, successful people, those who failed, researchers, learners, concerned parties, and historians, and a valuable social asset.
The author, with a solid theoretical foundation in practical economics and extensive experience in business operations, combines the unique perspective and broad vision of one of China's top ten marketing planning experts, the elegant writing style and innovative methods of a renowned financial and economic writer, and personal experience and firsthand materials in planning Shi Yuzhu's comeback. This book profoundly reveals the true secrets behind Shi Yuzhu's two rapid rises and the fundamental reasons for the sudden collapse of the Giant Group. It fully discloses the planning behind Shi Yuzhu's comeback and the strategy and tactics of Naobaogin, uncovering the mystery of the overall decline of Chinese private enterprises, the necessary path to comeback, and the "fundamental methods" to maintain long-term prosperity and invincibility. The author also reveals all the business practices of China's health product industry, exposing the secrets of high profits, and thoroughly analyzes the various incorrect views about the failure of Chinese enterprises that have long been popular.
Regarding Shi Yuzhu, the author praises where praise is due and criticizes where criticism is needed, with a mix of humor, anger, and objectivity, painting a vivid picture with just the right touch. The author combines lively storytelling with dynamic commentary, making the book highly readable and deeply inspiring.