International Marketing New Concepts

Author: Chen Hong
Publisher:
Publish Date: 2001-08-01
Features: Marketing is a highly practical applied discipline. Its fundamental characteristic is to recognize and grasp the laws of marketing activities in order to study and solve practical problems. Therefore, in addition to introducing the general principles of international marketing, this book also addresses practical issues in corporate international marketing through analysis. For example, it includes "Skill Training" sections at the end of each chapter, primarily featuring case studies. The purpose is to enable students to integrate the fundamental theories, basic knowledge, and essential skills of international marketing through foundational training, achieving the goal of linking theory with practice.