Fourth-generation store operation

Author: Chen Yong et al.
Publisher:
Publish Date: 2004-01-01
Features: This book presents solutions to the challenges currently faced by enterprises through in-depth yet accessible analysis. Every business needs to transform its products into goods and deliver them to consumers through various forms of stores to generate profits. This is an era where stores reign supreme. The book offers feasible analyses on how goods can be transformed into media, how stores can be transformed into stages, and how customers can become part-time sales staff for the store. In the battlefield of store operations, this book provides a mindset for becoming the hegemon of the Warring States period.