MBA - Marketing

Author: Compilation Group of "Interpretation of Core MBA Courses"
Publisher:
Publishing Date: 2003-01-01
Features: The book "Competitive Strategy" provides a detailed explanation of the formulation, implementation, and control of corporate competitive strategies. It is a classic manual that helps you defeat competitors and win in the market. This book is suitable for professional managers, individuals seeking further education, middle and senior management personnel in enterprises, those who are eager to achieve career success, people who want to improve their management skills, entrepreneurs or those currently running a business, as well as college students and graduate students.