Winning the Advantage -- The Nurturing and Design of Bestselling Products

Author: Han Guangjun
Publisher:
Publish Date: 2001-01-01
Features: This book systematically elaborates on the specific content of best-selling product development, including the formation process of the concept of best-selling products, the collection and processing of ideas for best-selling products, the evaluation system for best-selling product concepts, the design of form, functional design, and quality control of best-selling products, evaluation tools—test marketing, and the economic analysis of best-selling product development, providing a systematic framework for business operators to develop best-selling products. The book cites and analyzes some classic cases of best-selling product development, demonstrating strong practicality and offering valuable experience for business operators to develop best-selling products.