Riding the Waves of Culture: Understanding Cultural Diversity in Business Management, 2nd Edition

Author: Fons Trompenaars et al. (Dutch), translated by Guan Shijie
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Features: This book is a read about cultural differences and how they impact business management and the business process. Jointly written by two top cross-cultural business management consultants from Europe, it is based on the results of their academic and field research over 15 years, utilizing cases from 1,000 cross-cultural training courses conducted in more than 20 countries. The book discusses three themes: it argues that the belief in a universal best method in organizational management is wrong; by understanding and addressing cultural differences in business contexts, readers gain a deeper understanding of their own culture and its differences from other cultures, offering cultural solutions for the "global" and "local" dilemmas faced by international companies.