EMBA/MBA Core Required Courses - MBA Core Required Course Study Outline (2 volumes) (First

Author: Gan Huaming
Publisher:
Publish Date: 2003-09-01
Features: The "EMBA/MBA Core Required Courses" we compiled and edited are divided into two volumes. The first volume includes "Corporate Strategy" (CORPORATE STRATEGY), "New Product Development" (NEW PRODUCT DEVELOPMENT), "Marketing" (MARKETING), "Production" (PRODUCTION), "Purchasing" (PURCHASING), "Finance" (FINANCE: Fundraising and Usage), "Human Resources: Organization and Personnel" (HUMAN RESOURCES: MANAGEMENT METHODS), and "MBA Core Required Course Study Guide (Volume I)." The second volume includes "Business Process" (BUSINESS PROCESS), "Project Management" (PROJECT MANAGEMENT), "Competition" (COMPETITION), "Entrepreneurship" (ENTREPRENEURSHIP), "Casebook" (CASEBOOK), "Accounting" (ACCOUNTING), "Enterprise Equity System: China Rules," "Enterprise Equity System: International Models and Global Comparisons," and "MBA Core Required Course Study Guide (Volume II)." All of them are based on the famous and widely used textbooks in various fields of Western and European business administration today, encompassing the common and applicable knowledge in business management. Systematically studying these textbooks will give you a comprehensive understanding of the core required courses for MBA and EMBA. (Additionally, we have also written "MBA/MPA Core Public Courses").
Achieving success requires talent, and excellent business management talent needs to receive top-tier education. Practice has proven that MBA and EMBA education is the perfect education in the world today for cultivating professional entrepreneurs. All those who are determined to pursue career development in the business world and ultimately achieve success should seize the opportunity to strengthen their knowledge foundation. Through self-study, mastering the basic content of MBA and EMBA core required courses can open your eyes to new insights, give you a brand-new perspective, a brand-new concept, a brand-new realm, and a brand-new experience.