One-on-one manager e-era customer relationship management real cases

Author: (USA) Roger Peppers, translated by Qu Lumin
Publisher:
Publish Date: 2002-01-01
Features: In the book "One-to-One Manager," the visionary authors Don Peppers and Martha Rogers, Ph.D., report on the challenges and solutions encountered by managers from several companies—such as Xerox, General Electric, Oracle, United Bank, HP, USAA, Levi's, and British Airways—while leading one-to-one transformation initiatives. Filled with in-depth interviews with these managers from the front lines of the one-to-one revolution, and based on case studies from dozens of locations worldwide, "One-to-One Manager" explores the practical day-to-day realities of developing and executing one-to-one actions. In a world where competition moves at lightning speed, businesses are vying to create strategies to lock in customer loyalty, boost profits, and avoid the pitfalls of commoditization. This is a roadmap to the future of business, and "One-to-One Manager" is the book global managers have been waiting for.