Pharmaceutical Product Management Science

Author: Zhang Guangbi
Publisher:
Publish Date: 2005-01-01
Features: Content Summary
This book is a national ordinary medical and pharmaceutical secondary vocational teaching material. Guided by modern enterprise management theory and based on the practice of Chinese pharmaceutical commodity management, it first elaborates on the principles, methods, functions, and leadership art of enterprise management in the management activities of pharmaceutical commodity management enterprises. It then systematically discusses operating environment, operating information, operating opportunities and risks, market research, forecasting and decision-making, operating advertising, quality management, financial management and revenue analysis, enterprise diagnosis, as well as commodity purchase, sales, and inventory. The content of the entire book is relatively novel and comprehensive, with certain practicality. It is not only used as teaching material for relevant majors in medical and pharmaceutical secondary vocational schools across the country but can also be used as a reference textbook for medical and pharmaceutical junior colleges, technical schools, vocational schools, and training programs.