Service Marketing Master 101

Author: Zhang Yongcheng
Publisher:
Publish Date: 2006-01-01
Features: The core purpose of service marketing is to "lure" customers to repurchase, making them your company's "lifetime loyal" customers. This book uses 100 cases to repeatedly warn us: service is never enough. To become the 101st master of service marketing, you must fully understand the service concepts and behavioral approaches taught in the book.