Service Marketing Expert 101

Author: Zhang Yongcheng
Publisher:
Publish Date: 2002-01-01
Features: "Service" is a simple and common term, and it is unlikely that anyone does not understand its meaning. Moreover, everyone has their own insights and interpretations of it. From a broad perspective, except for those who live in isolation or are exceptionally independent, almost everyone and every job, from high-ranking officials and wealthy merchants to ordinary people and laborers, needs to serve others to exchange money, compensation, or status and power. The only difference lies in the amount of labor, intelligence, and ability they contribute, the scope and field of their work, and the duration of their service. The core purpose of service marketing is to "entice" customers to make repeat purchases, making them loyal customers of your company. This is similar to the publisher's painstaking efforts to write the content summary of the book. This book uses 100 cases to repeatedly tell us: service is never enough. If you want to become the 101st master of service marketing, you must fully understand the service concepts and behavioral approaches taught in the book. So, what are you waiting for? The only service expert in the world is the consumer, and he tells us everything with his money. The top priority of businesses is to cherish lifelong loyal consumers.