Iacocca's Business Wisdom - Automotive Giant

Author: Shi Sheng
Publisher:
Publish Date: 2001-10-01
Features: This book comprehensively elaborates and explains the unique personal charm of Lee Iacocca and his profound strategic vision in business management. It also provides an in-depth analysis of the experiences and lessons from Iacocca's personal successes and failures. Furthermore, it collects his successful theories and viewpoints in the field of automotive industry management and operations. Lee Iacocca's own self-perceptions and recollections are also prominently reflected in this book. Therefore, it serves as an important reference for business managers, corporate white-collar professionals, entrepreneurs, as well as students aspiring to engage in business operations and enterprise executives. It is an indispensable introductory work on economic management in the era of economics.