Company Positioning - Perfectly Matching the Market

Author: [USA] Jack A. Tesmer
Publisher:
Publish Date: 2003-01-01
Features: The author elaborates on the four distinct market environment types that can be clearly identified: Kingdom-type markets, Strategic-type markets, Jungle-type markets, and Frontier-type markets. He confirms and describes the differences between them and analyzes the characteristics an enterprise needs to possess to succeed in various markets.