Book marketing communication

Author: Wen Shuo Wu Xing Wen
Publisher:
Publish Date: 2000-01-01
Features: This book attempts to explore both theory and practice for every issue in book marketing. Its main characteristics are an in-depth analysis of each level of theory, along with the use of numerous domestic and international case studies for operational demonstration and illustration. It tirelessly verifies the close and complementary relationship between book marketing theory and Chinese marketing practices.