A Brand Insight into a Dog

Author: Zhong Jianfu
Publisher:
Publish Date: 2003-07-01
Features: This is a widely circulated brand fable on the internet, created by brand expert Zhong Jianfu, who once gained fame for building China's first well-known brand, "Apollo". After being serialized online, it sparked enthusiastic responses from netizens, with over 120 million people engaging with the wise and mischievous brand dog.