22 Business Rules

Author: Al Ries
Publisher:
Publish Date: 2003-08-01
Features: The rule for successful marketing is to seriously read and understand this book. Its concise rules are quite useful in the real world. It extracts the essence from marketing practice. Whether you are a beginner aspiring to this field or an expert with rich experience, this book is a "must-read." This book is a revised version of The 22 Immutable Laws of Marketing. Now, it is more readable and easier to understand, with more accurate and original content translation. By reading this book, you can discover: The rule for successful marketing is to seriously read and understand this book. Its concise rules are quite useful in the real world. It extracts the essence from marketing practice, and whether you are a beginner aspiring to this field or an expert with rich experience, this is a must-read book.