Effective E-commerce Marketing Strategy

Author: Kacy Es Beijing Huawang Translation Company
Publisher:
Publish Date: 2003-03-01
Features: The book is divided into eight parts. First, it provides an overview of marketing communication from both theoretical and practical perspectives. Next, it explains the techniques for planning marketing communication. Then, it elaborates on different media's content, characteristics, operational methods, and precautions from both online and offline communication aspects, enabling readers to become proficient in all media operations after reading this section. Subsequently, it discusses public relations, a contemporary and notable communication method, as well as how to manage its practical implementation. The final part applies the learned knowledge to analyze numerous real-world cases, allowing readers to compare their own situations with the cases, identify similarities and differences, and tailor solutions accordingly, making this book a valuable warm-up exercise for practical application and a tool for professional skill enhancement. This book is part of the series "Zhongjing Management Wisdom Translation Series." This series has already published "Case Studies on Marketing Failure Analysis," "Learning to Manage," "Temporary Management," "A Brand New Professional Skill," and "Effective E-commerce Marketing Solutions."