Intelligent Price Management

Author: Forbes (Hong Kong) Management Consulting Company
Publisher:
Publish Date: 2002-09-01
Features: Over 25 years of in-depth research by Tom Peters into the vitality of Silicon Valley driven by a group of "crazy" and visionary individuals, Tom Peters has summarized the secrets to success for businesses in the 21st century. "Tom Peters MBA Self-Guided Tutorial" provides a detailed introduction to these insights, such as allowing repeated failures; middle managers are the primary targets of layoffs; employees should have the skills to plagiarize and frequently switch jobs; don't check attendance, liberate management; failure is not always the mother of success, but success is often the father of failure; large enterprises are like slow-moving, cumbersome whales, and must transform into agile sharks through change; the market is better than calculation, advocating chaos, and learning to take risks; project management is the adaptive corporate structure. This book is written in the format of an MBA case study teaching method, vivid and engaging, combining seriousness with humor. The 21st century is the digital economy, and the value of knowledge and the cost of intelligence are increasingly becoming the driving force behind business operations and development. The era of the knowledge economy and knowledge workers has arrived. In today's society, knowledge, intelligence costs, and innovation will replace land, raw materials, and capital, becoming the most important factors of production. The most successful business models of the 21st century will be those that provide specialized services, such as advertising agencies, consulting firms, law firms, accounting firms, investment banks, and management consulting companies. Each company is creating knowledge as a "software" to add value to the products and services they provide. Based on this, Tom Peters proposes the theory of intelligence pricing management. Intelligence pricing management, on one hand, tells businesses how to enhance core competitiveness by learning, accumulating knowledge, and integrating intellectual costs; on the other hand, it guides them to take wisdom assets as the economic: teaching them how to better provide specialized services and achieve a "win-win" situation with customers.