Marketing Strategies for High-Tech Products

Author: Catherine Kiely
Publisher:
Publish Date: 2001-01-01
Features: "Marketing Strategies for High-Tech Products" will help you understand all the issues related to the launch of high-tech products. Written by renowned Silicon Valley consultant Catherine Kiely, this book comprehensively presents the relevant marketing and management skills. You will learn from this book: planning successful product launch projects; executing product launch procedures; developing feasible marketing plans; determining appropriate marketing support materials for the product; forming an efficient product launch team; designing external marketing strategies that maximize the impact of the product; developing internal marketing strategies; collaborating with the media and industry analysts. This comprehensive product launch guide is suitable for companies of any size, from newly established small businesses to large corporate groups. Product managers, professional marketers, and middle managers will find all the information needed to successfully launch products from this book.