Modern enterprise management

Author: Liu Qiuhua (Editor)
Publisher:
Publish Date: 2002-12-01
Features: This book systematically introduces the new knowledge of modern enterprise management. It is divided into six parts, respectively discussing the basic theories of management; strategic management and operational decision-making; the theory and strategy of marketing; customer relationship management, production process management; human resource management, knowledge management, financial management, material and logistics management, as well as equipment and technological innovation management.