Heart-to-heart marketing and customer communication in the 21st century

Author: Harry
Publisher:
Publish Date: 2002-07-01
Features: By understanding the rules of this new marketing model, you can learn to attract new customers better understand your customers create extraordinary customer loyalty find the hot spots of customer purchases get the maximum share of your customers' spending make a message understood give your customers a surprise do effective market research educate employees to be customer-centric