Brand Capital Operation Trend

Author: Xiao Zhong
Publisher:
Publish Date: 1999-04-01
Features: This series of books uses the classic examples and successful business practices of famous enterprises from China and abroad in the 20th century, hoping that their successful brand management strategies, advertising allure techniques, competitive winning strategies, fame-building paths, and capital operation tactics can inspire a broad readership, especially professionals in the business and finance sectors. It aims to provide comprehensive reference for brand in the 21st century. This series of books uses the classic examples and successful business practices of famous enterprises from China and abroad in the 20th century, hoping that their successful brand management strategies, advertising allure techniques, competitive winning strategies, fame-building paths, and capital operation tactics can inspire a broad readership, especially professionals in the business and finance sectors. It aims to provide comprehensive reference for brand in the 21st century.