Business strategy

Author: Tan Liwen
Publisher:
Publish Date: 2001-07-01
Features: This book describes and analyzes the current operating environment and strategies of private enterprises in China. The book is divided into seven parts: the principles and significance of formulating business strategies for private enterprises, strategic environmental analysis of private enterprises, internal governance of private enterprises, market positioning strategy of private enterprises, human resource strategy, development strategy, and corporate strategy in the new economy era. Based on actual investigations, the author uses numerous cases to vividly and elaborately discuss the business strategies of private enterprises, which have strong practical guidance significance. This book is valuable for business management personnel of private enterprises, college students and teachers in relevant fields, and government departments. It can also serve as a training textbook for various types of enterprises.