Strategies and Countermeasures for the Sustainable Development of Modern Hotels

Author: Yuan Guohong
Publisher:
Publish Date: 2000-12-01
Features: This book takes the coordinated development of economic, social, and ecological and environmental benefits in China's hotel industry as its starting point. Based on theories such as sustainable development theory, sustainable development evaluation indicator system theory, modern hotel management, marketing management, and microeconomics, it not only focuses on the national conditions but also draws on international experience. It proposes comprehensive, reasonable, and applicable sustainable development goals and evaluation factors for the hotel industry from five aspects: economy, society, resources, environment, and institutional construction. Additionally, it suggests sustainable development strategies from three perspectives: hotel operations, government management, and industry management.