Pali Marketing Idea Bank: E-commerce

Author: Gao Yuan
Publisher:
Publish Date: 1999-09-01
Features: E-commerce has become an undeniable trend of the century! How to develop successful e-commerce strategies and gain unique competitive advantages online? This book combines strategic thinking, practical methods, and exemplary cases to help you understand and contemplate this new form of business in the 21st century. You will undoubtedly find yourself turning to this book again and again! The book discusses e-commerce from both strategic and tactical perspectives: How to integrate traditional marketing with online strategies to develop a company's e-commerce plan; How to implement internet initiatives to align with the company's strategic vision; How to conduct product development (including request for proposal development); How to implement professional training and security measures to create online value; How to adapt to the continuous evolution of the internet, unfamiliar tools, changing environments, and various constraints; How to analyze and solve major problems in practical applications, and so on.