Pali Marketing Idea Bank: The 5-Year Journey of Marketing Practice

Author: Qu Yunbo
Publisher:
Publish Date: 1999-10-01
Features: This book is a collection of selected articles from the Sales and Marketing magazine from 1994 to 1998. The content covers various fields of marketing, including outstanding theoretical articles that broaden horizons and update concepts, as well as well-thought-out and innovative practical cases. It includes both far-sighted and grand marketing strategy thinking, as well as experienced and thought-provoking marketing functional planning. The book is divided into eight parts: Marketing Strategy and Planning, Sales Management, Sales Techniques, Channel Management, Advertising, Promotion, and Cases. Each article is carefully selected by marketing experts from the vast literature of the Sales and Marketing magazine over the past five years. Whether you are a marketing manager or an expert, you will find what you need here to inspire ideas and expand your horizons. It can be said that this book is highly worth purchasing and reading for all professionals engaged in marketing and related fields.