Modern Hotel Management Wisdom and Success Stories

Author: Rao Yong
Publisher:
Publish Date: 1999-01-01
Features: Chain operation and joint development are the main organizational forms in the hotel industry worldwide today. Foreign hotel peers are attempting to challenge us with the strength of alliances and the scale advantages of communities, while we have been counteracting them with a decentralized operational approach of "each store fights for itself, each village fights for itself." This "sand-like" competitive strategy is bound to fail. Chain operation and joint development are the main organizational forms in the hotel industry worldwide today. Foreign hotel peers are attempting to challenge us with the strength of alliances and the scale advantages of communities, while we have been counteracting them with a decentralized operational approach of "each store fights for itself, each village fights for itself." This "sand-like" competitive strategy is bound to fail.