Experience marketing

Author: Yuan Jiang
Publisher:
Publish Date: 2002-03-01
Features: The author is one of the few people in China who systematically possesses the "New Business Thinking," making this book a discussion on the new economy from a business perspective. The text authentically records the author's journey of exploration in marketing practice and theory. In the book, the author extensively discusses the practical application of experience as a tactical tool, which is a topic of great concern to managers.