Entrepreneurship and Adventure -- Sony VS Panasonic

Author: Thompson
Publisher:
Publish Date: 2005-02-01
Features: This book encompasses the essence of thought from the two giants, Panasonic and Sony, guiding you to become a business titan in the new century. Competing for markets, resources, and talent, the development history of Panasonic and Sony is a story of relentless struggle. The two charismatic leaders fought to build first-class corporate empires in fierce competition, and from them, you can learn practical and effective business principles. Masaru Ibuka, the founder of Sony, is a leading figure among modern Japanese entrepreneurs, whose distinct personality has influenced the life philosophy of a generation. Konosuke Matsushita, the founder of Panasonic, overcame countless hardships and stood tall, becoming the god of modern Japanese management. This book tells the legendary entrepreneurial journeys of the two giants, Panasonic and Sony, capturing their essence while documenting the intense competition between the two corporate groups. From this, you can learn practical and effective business principles, making it an indispensable business warfare textbook for finance professionals.