Winning by Surprise -- Revealing the Secrets to Product Success

Author: Li Hong
Publisher:
Publish Date: 2006-01-20
Features: Simple—management theory that everyone can understand! Fast—solve corporate strategic problems in just two days! Fun—engaging stories make learning enjoyable! Practical—apply Chinese wisdom to solve Chinese business problems!
The essence of product strategy is to accurately position your product or service and then perfectly meet the needs of your target customers. This book still adheres to the principles of simplicity and practicality, simplifying complex product theory into seven questions, forming a unique theoretical framework. These seven questions are:
1. Who are your target customers?
2. What needs of theirs are still unmet?
3. What is their ideal product?
4. How do you meet their needs?
5. How do you make your product appealing?
6. How do you create greater value for your product?
7. How do you ensure your product achieves sustained success?
Answering these seven questions constitutes the seven steps of corporate product strategy planning. Following these steps, businesses can develop their own product strategies, enabling their products to achieve and maintain success.