Strategic Practice: How to Systematically Develop Corporate Strategy (President's Success Series): How to Systematically Develop Corporate Strategy

Author: Hax
Publisher:
Publish Date: 2003-08-01
Features: Based on years of teaching and consulting experience, the author systematically explains what strategy is, the three levels of strategy (corporate strategy, business strategy, and functional strategy), and the process of formulating strategy. The book follows a clear structure and uses numerous cases, with many classic chapters that are truly memorable. In the corporate strategy section, the author delves into the relationship between diversification and specialization through discussions on horizontal strategy and vertical integration. The cases in this book cover many fields, including finance, pharmaceuticals, automotive, and papermaking, and include many well-known frameworks or models in the field of management.