Exam Case Study Analysis and Decision

Author: (English) Lanchched, translated by Zhang Ye
Publisher:
Publish Date: 2005-04-11
Features: Each contributor to this textbook considered the requirements of the exam when constructing the structure, so every unit covers important parts of the exam syllabus. To ensure you learn everything you need to master, you must study this textbook systematically and comprehensively. This textbook is divided into several units, each selecting some of the following standard elements for introduction:
- Objectives: They tell you which part of the exam syllabus this section covers and what you should know after reading this unit.
- Questions: They provide practice exercises similar to those you will encounter in the exam.
- Answers: They offer a format for answering exam questions. Remember, there are no standard answers—these examples are only meant as guidance.
- Exam Tips: They are used by senior examiners or examiners to remind you of common mistakes made by previous candidates.
- Study Tips: They guide you in improving your knowledge base.
- Modern Issues: They focus on current issues in marketing.
- Summary: They include the content you should understand after completing this unit.
Since this exam does not have a specific syllabus, this book only discusses key issues in the development and application of case studies, emphasizing the connections between the exam syllabi of various CIM courses. To make better use of this book, you should also be familiar with the new knowledge in other certification subjects.