Advertising dragon

Author: Zhang Lijun
Publisher:
Publish Date: 2005-01-04
Features: Ye Maozhong, Gao Jun, Chen Yirang, Mo Kangsun, Xu Zhiming… Some say they are "wolves," "professional killers," and China's "Ogilvy." They dominate the advertising world, guide media, and manipulate markets. They are "divine," "ruthless," and "arrogant." What lies behind them?

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