The art of war employs stratagems.

Author: Hong Xing
Publisher:
Publish Date: 2005-01-01
Features: This book includes two major categories of marketing planning: corporate-level marketing planning and team-level marketing planning. Additionally, to enhance the professional skills of planning personnel, the book systematically compiles supplementary materials on the basic qualities and cultivation of planners for readers to study and reference. The book presents the main content and process of marketing planning in the form of interviews with individuals, making the writing more relaxed and lively. It not only covers the "what" and "how" of the work but also delves into the "people" (thoughts, emotions, personality, taste, style, etc.). Furthermore, the "Endless Creativity" tips will bring readers a smile during their reading experience. The book includes two major categories of marketing planning: corporate-level marketing planning and team-level marketing planning. It presents the main content and process of marketing planning in the form of interviews with individuals.