Science communication effectiveness evaluation

Author: Tian Tian
Publisher:
Publish Date: 2003-11-01
Features: It has become a consensus that science and technology are the driving forces of world development. It is also an undeniable fact that science popularization plays an indispensable role in promoting world development. However, how effective is science popularization in driving regional socio-economic development? How does it perform? How can the effects of science popularization be measured? These questions have long lacked quantitative research and analysis. This book conducts exploratory research on the factors influencing the effectiveness of science popularization, methods of effectiveness evaluation, quantitative indicators, as well as methods of data collection and organization using systematic theories and methods. It provides guidance for macro-level evaluations of science popularization effectiveness, regional comparisons, project decision-making, and method selection. Additionally, it serves as a reference for theoretical researchers in science popularization, managers of science popularization work, and policymakers in science popularization.