Planning the Path of a Business: 100 Q&A on Corporate Strategy: 100 Q&A on Corporate Strategy

Author: Qiu Qingjian
Publisher:
Publish Date: 2003-01-01
Features: The success and survival of a business are closely tied to its development strategy. The initial success of "Giant" was inseparable from its successful strategic positioning, while its downfall was linked to later failed strategic decisions. The ability of "San Zhu" to gain nationwide popularity was closely connected to the strategic planning of its early days, whereas its fading presence was due to the failure to promptly adjust its strategy in response to new market conditions. If a business is likened to a building, then its strategy is the blueprint for that building. The purpose of this book is to help entrepreneurs grasp the direction of their business and design a solid blueprint for their corporate building.