King of Multiple Crowns -- Robert Kuok: The Complete Book of Marketing Success

Author: Xie Lifu, Editor-in-Chief An Ran, Compiler Wang Yongzhi
Publisher:
Publish Date: 2002-09-01
Features:
Guo Huayan is adept at grasping opportunities and finding niches in the market, for which he has reaped his greatest reward: a fortune piled up in buckets. ——— American business management master Karl Heinz
Like "Shangri-La," Guo Huayan's rise in the business world is filled with legends. From sugar refining to hotels to media, he has demonstrated the capabilities of a modern entrepreneur. ——— "The Malaysian Financial Times"
Guo Huayan, ranked among the top ten wealthiest individuals in Asia every year since the 1990s by the U.S. magazine Forbes, topped the list in Malaysia. He controls one-tenth of the world's sugar trade. In Asia, he has established a vast Shangri-La Hotels system, and he is the largest shareholder of Hong Kong's TVB. He built the China World Trade Center in Beijing. His exceptionally low-key demeanor has not only created countless miracles for him but also added a touch of great legend to his career.
Guo Huayan possesses extraordinary courage, versatile marketing strategies, and keen judgment. Adhering to the traditional business practices of the Chinese, he continuously explores new ideas for diversified cross-border operations, earning him titles such as "Sugar King of Asia," "Hotel Mogul," and "Media Emperor."