The Art of War and the Manager's Art of Command

Author: Hong Bing
Publisher:
Publish Date: 2005-01-01
Features: The Art of War is a brilliant summary of numerous military examples from over two thousand years ago. The core of modern MBA education is to cultivate students' ability to observe real-world problems deeply and identify their underlying patterns. Every company welcomes managers who are good at problem-solving. Mr. Hong Bing's recent book, The Art of War and the Commanding Principles for Managers, allows you to understand the strategic essence of The Art of War. The strategic and tactical thoughts discussed in it have a very significant practical guiding role for Chinese enterprises to win in fierce market competition. This book is an authoritative interpretation of traditional Chinese strategic thought, written based on Hong Bing Professor's lecture notes for the Peking University International MBA and EMBA programs, making it the preferred textbook for MBA strategic principles teaching. Built on the classic military text The Art of War, combined with numerous compelling business case studies, this book is a desk reference for CEOs to grasp the art of commanding. Renowned figures such as Hu Dayuan, of Peking University International MBA, and Yang Zhuang, of Peking University International MBA, strongly recommend that managers have this book. As Volvo Trucks Asia Vice President Wu Yuzhang said, "The market is a battlefield. Entrepreneurs who do not understand the art of market warfare cannot lead their companies to ultimate victory in long-term competition. Entrepreneurs who do not understand The Art of War cannot be true successful ones." This book is my "battery charger" for my career.