Lizard Marketing (China Marketing and Planning Elite Forum)

Author: Xī Xiē Team
Publisher:
Publish Date: 2005-10-01
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century and an excellent textbook for the current Chinese local marketing and planning culture. It is based on the rich practices of numerous elites, summarizing, refining, and organizing the successful experiences in Chinese marketing and planning, condensing the profound insights of Chinese marketing and planning elites. It is a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum gathers brand-new original works, reflecting the innovative spirit of Chinese marketing and planning elites in the context of China's national conditions. It is committed to building a local Chinese marketing and planning culture system and holds significant guiding significance for the development of marketing and planning practices in Chinese enterprises.