Modern Beer Marketing and Management (China Marketing and Planning Elite Forum)

Author: Yan Zhimin | Editor-in-Chief
Publisher:
Publish Date: 2005-09-01
Features: "China Marketing and Planning Elite Forum" compiles the classic works of Chinese marketing and planning in the new century, serving as an outstanding textbook for the current local Chinese marketing and planning culture. Rooted in the rich practices of numerous elites, it summarizes, refines, and organizes the successful experiences of Chinese marketing and planning, gathering the profound insights of China's marketing and planning elites. It is a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum features entirely original works, reflecting the innovative spirit of Chinese marketing and planning elites based on their understanding of the national conditions. It is committed to building a local Chinese marketing and planning cultural system, holding significant guiding meaning for the development of marketing and planning practices in Chinese enterprises. Building a local marketing and planning cultural system, focusing on the crystallization of business wisdom and practical guides! This book conducts comprehensive research and analysis of the Chinese beer industry from both macro and micro perspectives, covering aspects such as the development of the beer industry, corporate strategies of beer enterprises, brand marketing theory and practice of beer brands, marketing team building, marketing management, and marketing planning cases. It elaborates on the theory of marketing strategy formulation, market development and management, and marketing planning for Chinese beer enterprises, while also providing concrete guidance to beer companies through numerous practical examples.