Market Strategies for Television Media - Operation of Chinese Television Economic Programs

Author: Luo Ming, Editor-in-Chief
Publisher:
Publish Date: 2003-01-01
Features: The papers collected in this anthology focus on the changes, structure, competition, cooperation, and development of China's television market. They address practical issues and seek strategic and tactical solutions in operations, covering major themes such as the evolving environment and the growth of television media, as well as the analysis of key elements in television media.