How to Build a Big Brand by Downplaying the Scale of Small Enterprises

Author: Robert Frost
Publisher:
Publish Date: 2003-01-15
Features: Virgin is a beloved brand in the UK and around the world, not only because of its unique innovative colors, but also because of the significant success it has achieved. It is no wonder that when people think of practical business management books, they immediately think of Virgin Publishing. This "Virgin Business Essentials" series is jointly launched by Virgin Publishing and the University of Warwick Business School in the UK. The University of Warwick Business School is a leading institution in the field of business management, both in teaching and research. Its Centre for Small and Medium-Sized Enterprises boasts a team of globally renowned experts and scholars. Through long-term and close collaboration with entrepreneurs and companies seeking growth, and by focusing on their practical needs, they have achieved professional research results in business management, particularly in the management of small and medium-sized enterprises.
If you are running a small company or your products are currently unknown, how can you compete with the fierce pressure from large brands? In fact, some simple brand elements—such as color, "feel," etc.—can have a huge impact on your company and its product image. For this reason, as long as you change your of your company's image and take some simple measures, you can use effective brand strategies to boost sales and enhance customer satisfaction. The book contains numerous compelling case studies.