Supreme Wisdom - Unconventional Marketing Strategies

Author: (English) Wolf
Publisher:
Publish Date: 2003-01-01
Features: Virgin is a beloved brand in the UK and around the world, not just because of its unique innovative spirit, but also because of the significant success it has achieved. It's no wonder that when people think of practical business management books, they immediately think of Virgin Publishing. This "Virgin Self-Management Treasury" series is jointly launched by Virgin Publishing and the University of Warwick Business School. The University of Warwick Business School is a leading institution in the field of business education and research worldwide. Its Small Business Research Centre boasts a team of globally renowned experts and scholars. Through long-term and close collaboration with entrepreneurs and companies seeking growth, and by focusing on their practical needs, they have achieved professional research results in business management, particularly in the management of small and medium-sized enterprises.
You have a great business, a service, or an idea, but you don’t know how to get the word out without spending thousands on advertising. Your competitors offer products or services that are far inferior to what you can provide or are already providing, yet they are making huge profits. Through this book, you will learn how others have found unique ways to succeed, and you will also learn that you can do the same. You will discover simple and cost-effective methods to make your product or service stand out in a competitive market. You will learn 14 principles for marketing in this new world and, through 100 case studies, how to put these principles into practice.