Jack Trout - Marketing Positioning

Author: Robert Jiao
Publisher:
Publishing Time: Not Available
Features: The term "Positioning" was proposed by the contemporary American marketing master Jack Trout. This book elaborates on Trout's Positioning theory in detail, while also explaining it from the perspective of China's business environment. It thoroughly addresses aspects such as product branding, advertising, product marketing, and consumer purchasing psychology, fully explaining Jack Trout's Positioning theory with the addition of "Positioning." The book presents a clear logical structure in its explanation of Positioning theory, with vivid and concrete examples, making it a must-read for product marketers. This book was also written to coincide with Jack Trout's speech in China in mid-October. It encapsulates the essence of Trout's thoughts, providing a theoretical foundation for us to understand Trout, marketing, and Positioning marketing.
The term "Positioning" was proposed by the contemporary American marketing master Jack Trout. This book elaborates on Trout's Positioning concept in detail, while also explaining it from the perspective of China's business environment. It thoroughly addresses aspects such as product branding, advertising, product marketing, and consumer purchasing psychology, fully explaining Jack Trout's Positioning theory with the addition of "Positioning." The book presents a clear logical structure in its explanation of Positioning theory, with vivid and concrete examples, making it a must-read for product marketers. This book was also written to coincide with Jack Trout's speech in mid-October. It encapsulates the essence of Trout's thoughts, providing a theoretical foundation for us to understand Trout, marketing, and Positioning marketing.